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Event

Research | Reinventing Insurance Sales Processes with AI and GenAI: From Strategy to Product Offering to Customer Relationships

March 2, 2026 10:00 a.m. – 1:00 p.m. Dual Mode
Cetif "Consiglio" Room - 2 Via Olona, Milan

Event presentation.

The objective of this research is to conduct an in-depth exploration of the adoption rate of next-generation technologies, particularly Artificial Intelligence (AI) and Generative AI (GenAI), and to understand how these technologies may have a concrete and forward-looking impact on sales models in the insurance market. This topic is particularly relevant at a time when the sector is facing a structural transformation: on the one hand, competitive and regulatory pressure; on the other, growing customer expectations for more personalized, immediate, and multi-channel solutions.

The Research aims togather insights and experiences from senior executives in the insurance and bancassurance sectors, analyzing how the introduction of AI and GenAI is redefining both the strategic approaches and operational processes that drive customer relationships and the effectiveness of business processes.

Agenda of the day

Date: March 2, 2026
time: 10:00:00
Paolo Gatelli
Senior Research Manager
Cetif
Opening remarks by Dr. Gatelli
Date: March 2, 2026
time: 10:15:00
Paolo Gatelli
Senior Research Manager
Cetif
Presentation of research results
Download the talk
Date: March 2, 2026
time: 10:45:00
Fulvio Locanto
Executive Director
GFT Technologies Italy
Presented by GFT Technologies
Date: March 2, 2026
time: 11:15:00
Norberto Odorico
Group Chief Operating Officer
Unipol Insurance
Diego Pasini
Head of Organization
Unipol Financial Group
Case Study by Unipol Assicurazioni
Date: March 2, 2026
time: 11:45:00
Jozef Bala
Chief Executive Officer
Athora
Gennaro Bisesti
Head of Distribution Transformation
Generali Italy
Michele Quaglia
Commercial Director
Alexander Santoliquid
CEO
UniCredit Life Insurance
Armando Segatori
Head of Data Factory
AXA Insurance
Guided discussion with the interviewees
Date: March 2, 2026
Time: 12:45:00
Domenico Scarpa
Regional Vice President, Banking
Salesforce
Final Thoughts

Proceedings of the event

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