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More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.
16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.
Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.
More than 40 Executive Education tracks, 4 Master's programs and numerous Company Specific Programs: we transfer innovative financial-oriented content with a scientific approach.
An experimental spin off combining academic research and entrepreneurial approach: we turn innovation and digitization into a concrete business advantage.
The objective of this research is to conduct an in-depth exploration of the adoption rate of next-generation technologies, particularly Artificial Intelligence (AI) and Generative AI (GenAI), and to understand how these technologies may have a concrete and forward-looking impact on sales models in the insurance market. This topic is particularly relevant at a time when the sector is facing a structural transformation: on the one hand, competitive and regulatory pressure; on the other, growing customer expectations for more personalized, immediate, and multi-channel solutions.
The Research aims togather insights and experiences from senior executives in the insurance and bancassurance sectors, analyzing how the introduction of AI and GenAI is redefining both the strategic approaches and operational processes that drive customer relationships and the effectiveness of business processes.